What top-3 rankings are worth to Sunset Psychology Center.

Side-by-side package comparison

All numbers below exclude keywords where you're already ranking top 3 — this is purely the lift you'd gain.

Where these numbers come from

• Map-pack top-3 click-through rate (26%): BrightLocal Local Consumer Search Behavior Study 2024 + Whitespark Local Search Ranking Factors. Top map-pack position alone gets ~17% of clicks, positions 2 and 3 get ~5% and ~4%.
• Search-to-booked-client conversion (5%): SimplePractice and TheraNest practice-management benchmarks; private therapy practices typically run 3–7% on inbound local search inquiries — lower than urgent services because "fit" matters, insurance verification adds friction, and clients often consult-shop 2–3 therapists before booking.
• 5-mile vs 10-mile reach (1× vs 2.0×): Calculated from your office at 16390 Pacific Coast Hwy (north Huntington Beach / Sunset Beach area, 92649). 5-mile radius (~400K residents): northern HB, Sunset Beach, all of Seal Beach, most of Westminster, parts of Garden Grove, western Long Beach, and Los Alamitos / Rossmoor. ~40% of the circle is Pacific Ocean and contributes zero population. 10-mile radius (~1.4M residents): all of HB, Seal Beach, Westminster, Fountain Valley, and Cypress; most of Long Beach (south OC's largest city), Garden Grove, Lakewood, Cerritos; parts of Costa Mesa, Santa Ana (west), Anaheim (south), and Stanton; ~25% ocean. Built from US Census 2020 city populations + ocean-adjusted land footprint. Raw population ratio ≈ 3.5×; de-rated to 2.0× because Google Maps weights proximity heavily, so outer-ring searchers see you only partially.
• Per-client revenue — two views, your choice. Toggle the Revenue view at the top of the page to switch between:
  • Lifetime Value (default): Your $250 individual session × ~10 sessions per ongoing-therapy client = a conservative LTV of $2,500. APA practice surveys and SimplePractice retention data put typical therapy episodes at 8–20 sessions over 6–12 months — $2,500 sits at the conservative end. Evaluations (ADHD $1,800, autism $2,000) use the typical comprehensive-evaluation fee since those are one-time engagements. Performance anxiety ($1,500) uses a shorter-term LTV because focused brief-treatment work typically resolves in 6–8 sessions.
  • Month 1 Cash Only: The most conservative possible reading. Counts ONLY the first $250 session for ongoing-therapy keywords (none of the future sessions). Evaluations still use full eval fee since they're completed and paid within the first month.
• Retainer percentage (10%): Local SEO retainer industry norm runs 8–15% of incremental MRR (Search Engine Journal, LocalIQ).

These defaults are conservative. Every input on this page is editable — you can swap any number with your own real-world data and the totals will recalculate live.